Sunburst is Sisu's AI-powered business partner, built on data from millions of real estate transactions. It can analyze team performance, identify coaching opportunities, uncover business trends, and provide actionable recommendations based on your Sisu data.
The quality of Sunburst's insights depends heavily on how you interact with it. This guide explains how to create effective prompts and provides examples you can use to start getting valuable insights immediately.
Topics in this article:
Understanding What Sunburst Can Do
Sunburst can assist in several key areas of your business:
🧠 Strategic Planning
Identify growth opportunities, evaluate performance trends, and make data-driven business decisions.
🎯 Coaching & Accountability
Analyze agent performance, uncover conversion bottlenecks, and identify coaching opportunities that can have the greatest impact on production and GCI.
📈 Business Analytics
Review metrics such as conversion rates, pipeline value, lead source performance, days-to-close, and GCI trends.
📆 Administrative Support
Summarize information, organize priorities, and surface upcoming tasks or deadlines.
Best Practices for Writing Effective Prompts
To receive the most useful responses from Sunburst, follow these prompt-writing guidelines.
→ Be Specific About Time Frames
Instead of asking: "How are we doing?"
Try asking: "Compare our last 90 days to the previous 90 days for closed volume and conversion rates."
Providing a timeframe helps Sunburst deliver more relevant and actionable insights.
→ Reference Specific Metrics
Sunburst understands a wide range of business metrics, including:
Gross Commission Income (GCI)
Conversion Rates
Days to Close
Pipeline Value
Closed Volume
For example: "Which metric should I improve to create the biggest increase in GCI?"
→ Ask About Business Impact
Don't just ask what needs improvement. Ask what the improvement would accomplish.
For example: "What impact would increasing appointment conversion have on GCI over the next 12 months?"
This helps connect performance metrics to business outcomes.
→ Reference Your Dashboard
If you know which dashboard contains the information you want analyzed, include it in your prompt.
Examples:
"Using my CEO dashboard, what are the biggest opportunities for growth?"
"Looking at my Team Dashboard, where are we losing the most opportunities?"
→ Coach Specific Agents
Sunburst can provide individualized coaching recommendations.
Example: "I'm coaching Sarah today. Based on her last 90 days, what should I focus on?"
Starter Prompts
If you're new to Sunburst, try one of these prompts:
"Tell me about yourself and what you can do."
"What are my key dates this week?"
"What are the three biggest opportunities to improve my business?"
"Which agents would coaching have the biggest impact on?"
"Compare my conversion rates between Zillow Flex and SOI."
"What is the value of each conversation my reps have?"
"How quickly does a signed agreement turn into GCI?"
"How can I make more money without adding more leads or expenses?"
"What is the one thing I should focus on to make more money faster?"
"What should my team be focused on this week?"
Prompts for Team Leaders & CEOs
Use these prompts to evaluate growth opportunities, profitability, and team performance.
Strategic Growth
"Using my CEO dashboard, show me the three biggest blockers to increasing net profit by 20%."
"Break down closed volume, net GCI, and ROI by lead source. What should I scale and what should I cut?"
"Give me weekly team metric targets that support our annual volume and profit goals."
Agent Performance
"Show production by agent. Who is ready to grow and who is at risk?"
"Show the top five and bottom five agents based on performance and conversion rates over the last 90 days."
Operations
"What are our average days between appointment set, appointment met, signed, and closed?"
"Show our current pipeline and how much is likely to close in the next 30 and 60 days."
Prompts for Sales Leaders and Coaches
Use Sunburst to identify coaching opportunities and performance bottlenecks.
Identify Coaching Priorities
"Which three agents need coaching the most right now and why?"
"Who has high activity but low closed volume over the last 30 days?"
Coach Individual Agents
"For [Agent Name], show the full funnel for the last 90 days. Where is the biggest conversion drop?"
"For [Agent Name], compare their average days from first appointment to close against the team average."
Team Development
"Based on team performance, what should our daily minimum standards be?"
"Create a weekly sales meeting agenda based on our biggest areas of underperformance."
Prompts for Individual Agents
Individual agents can use Sunburst to understand performance trends and prioritize activities.
Performance Analysis
"Show my production and GCI from conversations through closing. Where am I losing opportunities?"
"Compare my last 30 days to the previous 30 days. Am I trending up or down?"
Lead Source Performance
"Show my closed volume, GCI, and conversion rates by lead source. What should I focus on?"
Goal Planning
"How many conversations and appointments do I need each week to reach $X in closed volume?"
Universal Power Prompts
These prompts are valuable regardless of your role.
Data Access
"What data do you have access to, and how can I use it to grow my business faster?"
Performance Review
"Take a look at my dashboard and give me direct feedback on how we're doing and what needs to change."
Lead Source ROI
"Show closed volume, net GCI, and ROI by lead source. What should I scale and what should I cut?"
60-Day Growth Plan
"Based on the last 90 days, identify three data-backed priorities that will increase closed volume over the next 60 days."
Need More Prompt Ideas?
Sunburst can generate custom prompts based on your role and goals.
Try asking:
"I'm a Team Lead and want to increase net profit by 25% this year. What prompts should I be using weekly?"
The more context you provide about your role, goals, and desired outcomes, the more tailored and actionable Sunburst's recommendations will be.