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ISA by Agent Report Overview
Kayla Latta avatar
Written by Kayla Latta
Updated over a week ago

The ISA by Agent Report is an essential tool for monitoring and evaluating the performance of agents who are handling appointments set by an Inside Sales Agent (ISA). This report provides insights into how effectively agents are converting leads when an ISA sets the initial appointment.

Topics in this article:

How The Report Generates Data

To effectively utilize the ISA by Agent report you'll want to ensure an ISA has been assigned to the transaction and the transaction status aligns with the report.

Assigning An ISA To A Transaction

  • In the “Appt set by (ISA)” field, select the user who set the appointment -

Not seeing the “Appt Set By (ISA)” fields on your form(s)? No worries, it's easy to add! Just navigate to Admin > Team Settings > Forms & Fields and follow these steps:

  1. In-line with the form, click the icon to the right of the form and select Manage Fields.

  2. In the search bar under Available Form Fields type in Appt Set By (ISA) then click to drag and drop the field from the Available Forms Fields section on the left to your Active Form Fields on the right. You can also utilize the icons in the middle to move the field to your form.

  3. The form saves automatically after each change.

For more information on form fields check out this KB article. 📙

Transaction Status

Only transactions in statuses from Appt Set through Closed (including Lost) are shown in the report. Transactions in the Pipeline status will not be included. You can find a list of all available transaction statuses in another KB article found here.


Filtering The Report

There are several filtering options available at the top of the report allowing you to view the exact data you're looking for.

Filters available:

  • Scope Adjustment: Switch between viewing data for the entire team or for individual agents to gain detailed insights as needed -

  • Date Range Customization: Easily adjust the date range at the top of the report to focus on a specific timeframe -


Understanding The Report Data

The ISA by Agent report, laid out as a color-coded, clickable bar graph, offers a visually intuitive way to analyze data allowing you to compare performance across different agents and ISAs. Here’s how to effectively use and interpret this report.

Color Coding

You'll find that each color corresponds to a transaction status:

These colors may vary depending on your branding color selections.

Interested in branding your Sisu? Check out this article or reach out to us via the chat bubble in the bottom, right hand corner of Sisu.

Hover for Details

Place your cursor over any bar in the graph to activate the hover feature. A detailed popup will appear, providing a breakdown of total transactions and conversion percentages categorized by status.

In the screenshot above you can see agent Kayla has been assigned 2 transactions where an ISA set the appointment. She has converted 1 of those transactions to Appt Met, therefore the conversion ratio is 50%.

Clickable Data

Each bar within the report is clickable, allowing you to drill down on the individual transactions that make up the report data.

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